Edelman Singapore:

In the Trump 2.0 era, government relations and public relations can no longer operate in silos.

One year into President Trump’s return to office, the central challenge for public affairs and communications leaders in Asia is internalising a new geopolitical reality — one where America First policies and US–China dynamics directly shape reputational risk and business outcomes.

In a recent private briefing held in APAC Advisors’ capacity as senior advisors to Edelman, APAC Advisors CEO Steven Okun led an interactive discussion with senior public affairs and PR executives on why a single regional playbook no longer works, particularly for US-headquartered companies operating across Asia.

Each market — and each corridor — now requires a bespoke, integrated government affairs and communications strategy. What works in Tokyo will not automatically work in Singapore.

The takeaway is clear: reputation is local, geopolitics is structural, and GR and PR must be designed to work together.

As geopolitical risk accelerates, the public affairs and communications playbook needs to catch up.